About

I work between marketing, client engagement, and brand storytelling, switching between English and Chinese as naturally as I move between projects.

I’ve helped open a flagship retail shop for my family brand that’s been around for over a century, worked on campaigns for lifestyle, F&B and tech, and spent a fair bit of time making sure ideas actually happen—from planning to getting the right people on board. A lot of my work is in that middle space between creative and business, where you need to keep the big picture in mind but still handle the small details.

I’ve been in agencies, in-house teams and my own family business, so I’m used to different ways of working. What matters most to me is clear communication, understanding the audience, and finding the practical way to get something done.

I studied Cultural & Creative Industries at King’s College London and still like pulling ideas from culture, sociology and digital trends into everyday marketing. I’m drawn to roles where language, culture and business meet, and where there’s room to grow and connect across markets.

Languages: Native Cantonese · Fluent Mandarin · Professional English · Basic Spanish · Basic Portuguese · Beginner Arabic

Focus: Marketing coordination, client engagement, campaign planning, brand voice and storytelling, cross-cultural communication