About
Bilingual marketing professional with experience across agencies, heritage brands and retail transformation. Skilled in brand strategy, campaign execution, and project leadership, I work fluently in English, Cantonese, and Mandarin.
Recent experience includes leading the transformation of a century-old family brand, launching its flagship store and premium sub-brand, and driving retail and e-commerce campaigns. Previously managed sales, trade marketing and partnerships for a leading healthcare brand, and delivered integrated bilingual campaigns for cultural, FMCG, tech and institutional clients at a regional agency.
Strengths include content strategy, brand storytelling, bilingual copywriting and cross-cultural communications—building customer connections and delivering measurable brand impact.
Recent experience includes leading the transformation of a century-old family brand, launching its flagship store and premium sub-brand, and driving retail and e-commerce campaigns. Previously managed sales, trade marketing and partnerships for a leading healthcare brand, and delivered integrated bilingual campaigns for cultural, FMCG, tech and institutional clients at a regional agency.
Strengths include content strategy, brand storytelling, bilingual copywriting and cross-cultural communications—building customer connections and delivering measurable brand impact.
Languages: Native Cantonese · Fluent Mandarin · Professional English · Basic Spanish · Basic Portuguese · Beginner Arabic
Focus: Marketing coordination, client engagement, campaign planning, brand voice and storytelling, cross-cultural communication